Before you book the platform

TheatreOps Pro FAQ

From your first seating plan to the final settlement: straight answers to the questions venues ask.

Choosing a platform

Theatre management software connects the work around a production: scheduling, ticket sales, seating, admission and reporting. TheatreOps Pro also brings visiting-producer contracts, invoices, a bar and merchandise till, and producer settlements into the same venue workspace. Start by listing the jobs your team currently repeats across spreadsheets and separate tools.

Ticketing is one part of TheatreOps Pro. The workflow starts with creating a production and its performances, continues through seating and sales, and ends with show reports and producer settlements. If you only need to sell tickets for occasional events, a ticketing-first service may be a better fit. If you manage the whole night, compare the operational tools as well as checkout.

The Single Venue plan is intended for one venue and includes the same features as the larger plans. A small team can use the booking tools, phone-based ticket scanner and bar till without buying dedicated scanning equipment. Compare the subscription with your expected sales volume and the separate tools it could replace before choosing.

Venue management software brings a venue's day-to-day operations into one system: scheduling events, selling tickets, managing seating and admission, handling hires and contracts, and reporting on each night. For theatres, TheatreOps Pro also covers the bar and merchandise till and visiting-producer settlements, so box office, front of house and finance work from the same records.

Price a full year, not one month: subscription, per-ticket fees, card processing and any extra modules. Check it handles your seating layout, your deal types with visiting producers, your website setup and your front-of-house kit. Run one real production through a trial or demo, and ask how your existing bookings, customers and gift vouchers would move across.

Common signs are re-typing the same figures into several sheets, double-booked seats or dates, settlements that take hours to reconcile, and only one person knowing how the system works. If ticket sales, the bar and producer payouts live in separate places, a single system usually saves time and reduces errors. Switch between seasons rather than mid-run where you can.

Running the venue

It depends on the deal. In a hire, the producer pays a fixed fee and usually keeps the ticket income. In a box office split, the venue keeps an agreed percentage of ticket income, often after VAT, with or without a guaranteed minimum. Royalties, PRS and agreed costs (contras) may also be deducted before the producer is paid. TheatreOps Pro calculates the settlement from the terms in the production's deal memo; confirm tax treatment with your accountant.

No dedicated scanner is required. Authorised staff can open the venue scanner on a phone with a camera. Check-ins are recorded against seats, with a live attendance count. Test camera permission and connectivity before doors open; sound and vibration are optional settings.

Yes. Enter an item's stock quantity when deliveries arrive, or leave it untracked. Recorded sales reduce tracked stock and voided sales restore it. The till records sales; it is not a promise of an integrated card terminal. Reconcile recorded sales with your cash and payment-terminal totals.

Create the production first, then use its contract tools to prepare the deal memo, send a private signing link and manage invoices and reminders. The Contracts & Invoices register brings those records together across productions. Review legal and commercial terms before sending them.

Show reports read attendance, complimentary tickets and bar figures from live records. Producer settlements use ticket data alongside the production's commission, royalties, PRS and recorded adjustments. In-house productions use a royalty statement instead of a visiting-producer payout. Review the agreement and tax treatment with your accountant before finalising a statement.

Pricing & payments

Single Venue costs £149 per month for one venue. Multi-Venue costs £299 per month for up to three venues. Annual billing is £1,490 and £2,990 respectively, equivalent to two months free compared with monthly billing. Larger venue groups can request a custom annual licence. Every feature is included on every plan.

No. Platform-collected ticket orders have a customer-paid fee of 3.5% of discounted ticket value + 30p per order, retained by TheatreOps Pro. No fee applies to free or fully voucher-paid orders, and donations are excluded. Own-account arrangements have no TheatreOps Pro ticket fee but require verified setup, with processing charges paid to the provider.

You can request your own payment-account arrangement during onboarding or in Settings. It is a request-and-setup process, not an instant self-service connection. Contact us to confirm availability, charges and payout arrangements for your venue before taking payments.

Single Venue includes box office, seating plans, QR admission, contracts and invoices, producer settlements, the bar and merchandise till, customer tools, memberships, gift vouchers and website branding. The plan difference is venue count, not access to individual modules.

Events & ticketing

An event is the production: its title, description, artwork and booking information. A performance is one dated showing of that production. In the event editor, Schedule & seating creates the run of performances. Performances & Bookings lets you inspect those dates, manage on-sale status and add an extra one-off performance without recreating the event.

Yes. Create a seating layout, assign price bands, attach it to the production and create its performance dates. Customers then choose available seats in the booking page. Check the layout, pricing and on-sale settings before sharing the booking link. Temporary seat holds protect seats while customers complete checkout.

You can describe a block-of-rows layout to the AI seating tool, then edit the resulting plan. You can also build and adjust rows manually. Always review row labels, seat numbers, aisles and accessible positions against your real venue before selling seats.

Yes. Promo codes can reduce ticket prices, including a full discount for complimentary tickets. Friends membership tiers can drive priority booking windows. Platform booking fees are not waived by membership. A per-performance Press Night can be unlocked by a promo code. Test the intended prices and eligibility before announcing an offer.

A booking confirmation provides a private download link to a PDF containing one ticket page per booked seat. Each seat has its own ticket code. The scanner also supports a booking reference to admit the party together. Keep private ticket links out of public posts.

Website & support

Yes. Choose the What's On embed and place the booking experience in your existing website, or use the hosted full website with editable pages. Both approaches use your venue branding. Your workspace provides the venue links and embed settings.

Your venue has a short /v/your-venue address by default. You can request a custom domain and follow the guided setup in Settings. The domain must be connected and verified before you rely on it for customer bookings; owning a domain alone does not connect it automatically.

Yes. Each venue has a separate workspace for its productions, bookings, settings and other venue records. Multi-Venue supports up to three venues and lets authorised users switch between them. Check that you are in the right venue before making changes.

The public Help & guides section covers the main workflows. Signed-in venue users can open a support ticket and receive reply notifications. For a move from another provider, contact us first to agree what can be transferred; do not assume an automatic import. Plan how existing bookings, customer permissions, gift voucher liabilities and future performances will be handled.

A question about your venue?

Tell us about your programme, seating and existing tools. We’ll help you work out what fits.